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eCommerce Challenge — Ways to grow your membership business. #02
Membership programs offer numerous benefits for businesses, especially small businesses. From increased customer loyalty to recurring revenue streams, memberships can be a game-changer for your bottom line. However, without strategic marketing efforts, even the most exceptional membership program will not increase your bottom line.
That’s why it’s important to create cost-effective marketing campaigns. The following methods is how many creators gain new members:
1. Facebook and Instagram short videos — The problem is you must post a lot of videos to gain traction. You can always pay for ads and reach more people on a daily basis.
2. The next most popular way is to use an email list. — The problem is you must first build, buy or rent an email list. This can take time and money. Don’t fool yourself, email marketing is alive and well and people are making unbelievable amounts of income each month, just by building and cultivating large email lists and selling to the list. E-mail list for memberships is a gold mine. Eventually people will join the membership, if they don’t leave your list!
3. The third way to grow a membership site, I have not personally used, however, I keep hearing rave reviews about collaborating with influencers and forming partnerships as…
